Vegan Japanese Mayonnaise in a mason jar on a wooden chopping board

Learn how to make Vegan Japanese Mayonnaise (Kewpie Mayo) in under 10 minutes! It’s tangy, fruity and umami-rich flavours truly makes it the best mayonnaise in the world.

Vegan Japanese Mayonnaise in a mason jar with a spoon swirling in it

If there was one thing I’ve missed since going vegan, it would be Japanese Mayonnaise. Growing up, this was the only mayonnaise I knew… like what is Hellmanns mayo anyways?? 😂

What is Japanese Mayonnaise?

I should also mention that Japanese mayo is often referred to as Kewpie mayo. Kewpie isn’t a type of mayo, but just one of the most popular brands that produces Japanese style mayo. It’s sold in a plastic squeeze bottle with a much thinner tip, a red cap and and the iconic Kewpie doll logo on the bottle.

What Does Japanese Kewpie Mayo Taste Like?

Kewpie mayo is fruity, sweeter and tangier. The texture is also thicker and creamier and the colour is richer due to the large amount of egg yolks. As well, it’s made with rice vinegar rather than distilled vinegar. You’ll also get a umami flavour profile coming from the MSG.

Ingredients for Vegan Japanese Mayonnaise

I came up with this recipe over 4 years ago but over time, have adjusted the ratio of ingredients and have developed a recipe so identical to the real thing that my family uses this now.

The base is made with cashews and tofu which replaces the richness coming from the oil and egg yolks. A touch of black salt is also added to get that slight eggy flavour.

The umami flavour comes from the kombu dashi granules and miso paste, and the sweetness comes from a touch of maple syrup. For tang, we’re adding some rice vinegar and lemon juice. And to achieve that authentic flavour, some Japanese mustard powder and garlic powder is added.

Yes, I’ll admit thats quite a few ingredients but to really achieve that realistic Kewpie Mayo flavour all the ingredients play a crucial role.

How to Make Vegan Japanese Mayonnaise

What I love about this vegan version of mayonnaise is how easy it is to make compared to when oil and eggs are involved– it’s full proof and you really can’t mess up since all the ingredients go into the blender at once. A high speed blender like the Vitamix is defiantly ideal for the smoothest mayo.

  1. Soak the cashews: this helps the blender break down the cashews so that there aren’t any gritty bits. As well, makes for a creamier mayo.
  2. Blend: Add all the ingredients to the blender and increase blending speed slowly. Use a spatula to scrape the sides as needed and blend until it looks smooth and creamy.
  3. Store and Serve: Transfer to a air tight container or mason jar and it’s ready!

This mayo keeps well in the refrigerator for up to 1 week. You can freeze this mayo– keep in mind that there may be some seperation when defrosted but you can simply just blend it up again for a smoother consistency.

Vegan Japanese Mayonnaise on spread on a english muffin on top of a speckled plate

Ways to Use Japanese Mayo

There are so many ways to use Japanese mayo! Here are some of my faves:

  • Okonomiyaki (recipe comin’ soon)
  • Takoyaki
  • Japanese Potato Salad (recipe comin’ soon for this one too)
  • Pasta Salads
  • Egg salad sandwiches
  • Wraps

And you can use this mayo for dressing and sauce recipes that call for mayo!

I hope you give Japanese Mayo a try and love it as much as we do! It’s truly a game changer and a favourite of many famous chefs for a reason 😉.

If you recreate this Vegan Japanese Mayonnaise Recipe let me know how you liked it by leaving a comment and rating below or by tagging me on Instagram @Okonomikitchen, I love seeing all of your tasty recreations!
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japanese mayo in a mason jar with a spoon inside

Vegan Japanese Mayo (Kewpie Mayo)


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5 from 13 reviews

Description

Creamy, tangy, umami rich vegan Japanese style mayo is easy to make with with tofu and cashews. The best eggless mayo spread for sandwiches, dressings, sauces and more! 


Ingredients

Scale

Instructions

  1. Add all the ingredients into a high speed blender and blend until smooth and creamy.
  2. Transfer to an air tight container and keep refrigerated for up to 1 week!

Notes

  • Prep Time: 5 minutes
  • Category: condiments
  • Method: blender
  • Cuisine: vegan, gluten free, japanese

Nutrition

  • Serving Size: 2 tbsp
  • Calories: 60
  • Sugar: 1.1g
  • Sodium: 84.7mg
  • Fat: 4.3g
  • Saturated Fat: 0.7g
  • Unsaturated Fat: 2.8g
  • Trans Fat: 0
  • Carbohydrates: 3.6g
  • Fiber: 0.3g
  • Protein: 2.5g
  • Cholesterol: 0

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Konnichiwa

About Lisa

I'm Lisa, a home cook, recipe developer and founder of Okonomi Kitchen. Here, you'll find a mix of classic and modernized Japanese recipes, and creative, plant-forward meal inspiration using seasonal ingredients. I hope to share more about Japanese cuisine and culture through food and recipes.


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31 Comments

  1. Genuinely floored by how similar this tastes to kewpie mayo – so nostalgic. It hits all the right rich, creamy, tangy and umami notes. I made a batch of it this and have been using it as a caesar salad dressing, and a sauce for roast veg or noodles (used it in Lisa’s corn mayo udon recipe and it’s a real winner). Will definitely be making this regularly!






  2. I’d never had this before but so happy to be able to add it to my must-have condiments. Love it, especially in the Karaage fried rice recipe! Thank you, Lisa!






  3. Just made this recipe today, the flavour is really good but I think I might have used a bit too much water, the consistency is more like a dressing rather than mayo.. And I also had to substitute the Japanese mustard powder with regular mustard, might add in on the liquid :’D Love the fact that I now can make oil-free mayo and that it has the flavour of Kewpie just makes it amazing! Will try it on okonomiyaki this weekend!






    1. Oh yes, start with a lesser amount of water because some tofu is a little more ‘soft’ if that makes sense. But so happy you enjoyed this mayo recipe! 🙂

  4. Hi, i have all ingredients but the kombu granules. How important are they in this recipe? Will it ruin the flavor without this ingredient?
    Thanks

    1. Hi Peggy! It won’t ruin it but it does really add to it. You can make it without it but the umami-sweet flavour will be missing

      1. thanks for your quick response! i am having trouble finding the granules… now i’m sad cuz i want to experience the real recipe!

        1. Hi, Peggy! Lisa has put a hyperlink on the granules in the recipe card. Click on that and you can order them directly from Amazon. I just received mine (as well as the mustard powder she recommends – also linked in the recipe to purchase from Amazon) and can’t wait to try it!! It took about a week for me to receive it, even with Prime, but I think there are two reasons – 1: because of Covid-19, and 2: because I live way out in the sticks! LOL!

  5. Thank you for this recipe! Being able to eat Kewpie style mayo was not something I thought I would ever be able to do on a plant based diet. This recipe is fabulous, and I even had to make substitutions because I couldn’t locate some of the ingredients at my local store. Wow! Thank you so much, Lisa. I’m looking forward to being able to make the recipe with all the ingredients listed and enjoying the true taste of it.






  6. Hi Lisa,

    I made this recipe and it tastes amazing! But I have a question about the blending. I have a vitamix and it’s great for many things, but (just like another high Speed Blender I previously owned) it just won’t make small quantities like this 100% smooth, so my mayo has small cashew granules in it. Do you have any tips and tricks to prevent this?

    Thank you in advance 🙂






    1. Hi Emily! So happy to hear you enjoyed. I totally understand, I actually will double the batch so it has more to catch or use those small sauce blenders vitamix has too! 🙂

  7. 2 questions: Can we blend some kombu to create the granules, or do the kombu dashi granules have a specific flavour by undergoing something else? Secondly, how does Japanese mustard powder differ from regular?
    I could check out the asian stores in my area, but wanted to know first if I could use regular mustard powder and ground up granules first :). I have everything else!
    Thanks for the recipe, I can’t wait to try it 😀

    1. Hi Kita!

      Blending kombu isn’t the same as the granules because you’ll be left with gritty bits of kombu whereas the granules dissolve. And Japanese mustard powder is stronger in the ‘mustard’ flavour making it a tad more spicy vs. western mustard. But you can use any mustard powder you have on hand!

  8. what can i use instead of cashews if i have a tree nut allergy?? i can have macadamias but they’re a bit expensive :’((

    1. Hi Angela! Hmm, cashews have the most neutral flavour but I think maybe Hemp seeds could work. You could also omit it completly and replace with more tofu but it will just be less creamy!